Digital marketing consultant · Cairo · English and Arabic
I work with founders, marketing directors and revenue leaders who need marketing to behave like a system rather than a series of campaigns.
The work sits where three things meet that most organizations manage separately: strategy — what the business should pursue and in what order; performance — how efficiently demand is acquired; and measurement — whether the reported numbers can carry the decisions being made on them. Almost every problem I am brought in for lives in the gaps between those three.
I started in digital marketing in 2011, running campaigns. Over the following decade I moved into department leadership — building teams, owning budgets, reporting to boards — and then into consulting.
That sequence shapes the advice. Someone who has only advised tends to recommend what is theoretically correct. Someone who has run the function recommends what a real team, with real capacity and real internal politics, can actually deliver.
The industries came in a useful order too. Ecommerce taught margin discipline — a channel with excellent ROAS and negative contribution margin is a failure. B2B manufacturing taught patience with long cycles and the limits of in-period attribution. Real estate taught high-consideration lead qualification. Renewable energy taught market entry where the category itself needs explaining.
Digital Marketing Manager
2023 – present
Digital Marketing Director
2022 – 2023
Digital Marketing Executive
2021 – 2022
Digital Marketing Director
2018 – 2021
Digital Marketing Executive
2016 – 2018
Digital Marketing Executive
2015 – 2016
Digital Marketing Executive
2014 – 2015
Digital Marketing
2011 – 2014
Positioning, segment selection, channel strategy, budget logic and KPI frameworks — usually beginning with an audit.
Acquisition efficiency across paid search and paid social, and the structural decisions that determine whether an account can scale.
GA4, Google Tag Manager, conversion tracking, attribution and reporting — the layer everything else depends on.
Long sales cycles, buying groups, lead quality over lead volume, and the sales alignment that makes quality improvable.
Acquisition, conversion and retention measured on contribution margin rather than blended ROAS.
Lead routing, lifecycle design and the integration that lets you say which campaign produced which closed deal.
Strategy before channels. The channel question is downstream of the position and the segment. Businesses that skip it end up optimizing their way toward the wrong customer efficiently.
Measurement before scaling. Doubling spend on top of tracking you have not verified doubles the error, not the return.
Business metrics over platform metrics. Platform ROAS ignores cost of goods. Last-click ignores everything that created the demand. Both are useful inputs and neither is the answer.
Say what the data cannot support. Attribution has limits, sample sizes have limits, and short windows mislead. Naming those limits out loud is part of the job.
Fewer things, sequenced. A plan with twenty good ideas and no order is a wish list. Three things in the right sequence beats twenty in parallel.
Google Ads (Search, Performance Max, Shopping) · Meta Ads · LinkedIn Ads · TikTok Ads · Google Analytics 4 · Google Tag Manager · Google Merchant Center · Google Search Console · Looker Studio · Semrush · CRM and marketing automation platforms · n8n · WordPress
Certifications: Google Ads — Search Certification · Meta Blueprint — Certified Media Buyer · Google Analytics 4 Certification · Advanced Performance Marketing
Current certifications across paid media and analytics platforms.
If marketing is already predictable, measured and improving, you do not need a consultant. If it is not, a call is usually the fastest way to find out where the constraint actually is.